SMIRNOFF

BRIEF

Promote Smirnoff’s 150th anniversary.

INSIGHT

My team focussed on the insight ‘Capturing the Good Times’. This was promoted by social media and an app that was competition based. The app promoted a bucket list of ‘selfies’ the user had to take, and when they completed the list, they were then sent a prize from Smirnoff. This also coincided with different pop up shops and events in major cities across the globe.